Essential Texts for Nonprofit and Public Leadership and Management; Contents; List of Tables, Figures, and Exhibits; Foreword; Preface; Organization of the Fourth Edition; Reflections on the Fourth Edition; Acknowledgements; The Editors; Author Bios; PART ONE: A Philanthropic Context for Fundraising ; 1 A Philosophy of Fundraising; Introduction by Eugene R. Tempel; A Philosophy of Fundraising; Organizations and Their Reasons for Existing; To Govern or Not to Govern; Institutionalizing Fundraising; Gift Making as Voluntary Exchange; Substituting Pride for Apology; Fundraising as a Servant to Philanthropy2 The Joy of Giving; Fundraisers are Givers, Not Takers; Psychological Benefits of Giving; Social Benefits of Giving; Physical Benefits of Giving; The Joy of Giving Across the Lifespan; The joy of giving around the world; The Importance of Motives; Maximizing the joy of giving; Why is giving good for people?; Is there such thing as giving too much?; A daily dose of "Vitamin G"; Conclusion: A Recipe for Giving; Discussion Questions; Key References/Further Reading ; 3 Plan to Succeed; Conclusion; Discussion Questions; 4 Developing and Articulating a Case for SupportWhere to Start with Case Resources?; Mission Statement; Goals; Objectives; Programs and Services; Finances; Governance; Staffing; Facilities and Service Delivery; Planning and Evaluation; History; Internal Case and External Case and the Difference Between Them; Putting the Case to Work: Creating Case Expressions; Conclusion; Discussion Questions; 5 Individuals as a Constituency for Fundraisng ; Identifying the Individual Constituent; A Constituency Model; Identifying and Attracting Likely Donors; Roles and Responsibilities that Influence Giving; ConclusionDiscussion Questions; PART TWO: Constituents: What Donors Value; 6 Contemporary Dynamics of Philanthropy; Roles of Philanthropy; History and Understanding of Philanthropy; Size and Scope; Fundraising and The Economic Climate; Opportunities for Philanthropy; Conclusion; Discussion Questions; 7 Prospective Donor and Donor Research and Database Management; Database 101; Sample Data Elements; The Basics; Solicitation History; Event and Activity Data; Personal Interaction; Prospective Donor Research 101; Looking from Within; Tools for Prospective Donor Research; Prospective Donor ManagementEthics in Prospective Donor Research; Conclusion; Discussion Questions; 8 Corporate Giving and Fundraising; History; Corporate Giving for Nonprofits; Models of Corporate Giving; Corporate Productivity Model; Ethical or Altruistic Model; Political Model; Stakeholder Model; Case Study; Marketing, Sponsorships, and Partnerships; Opportunities; Challenges; Conclusion; Discussion Questions; 9 Foundation Fundraising; Size and Scope; Types of Foundations; Trends in Foundation Support; Evaluation; Collaboration; Emphasis on Diversity; Capacity Building; Donor Advised Funds

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. -Understand donor dynamics and craft an institutional development plan -Explore essential marketing and solicitation techniques -Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role