Published: New York : AMACOM, c2007
Edition: 1st ed
Description: xiii, 226 p. : ill. ; 24 cm
ISBN/ISSN: 9780814474426, 081447442X,
Language: English
Includes index
Planning your business -- Ambience, décor, and display -- Location, location, location -- Creating mini-boutiques -- Finances -- Customer service, and hiring and training personnel -- Marketing, advertising, and promoting -- Bringing the community inside -- Your grand opening
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