New York : Portfolio, 2007
178 p. : ill. ; 21 cm ISBN/ISSN:
9781591841654, 1591841658, 1591841658 :, Language:
The problem with sales -- Fixing the broken sales process -- How to become your customer's trusted partner -- The value account plan -- Developing the value creation sales force -- Making the sale -- Sustaining the process -- Taking value creation selling to the next level
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