New York : McGraw-Hill, c2010
xxi, 280 p. : ill. ; 24 cm ISBN/ISSN:
9780071629690 (alk. paper), 0071629696 (alk. paper), Language:
This is your brain on fear -- Bounded rationality : because reason alone can't keep you safe -- Fear factors : why some threats feel scarier than others -- The wisdom or the madness of the crowd? -- Closing the perception gap
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