New York : Palgrave Macmillan, 2011
vi, 250 p. ; 25 cm ISBN/ISSN:
9780230110267, 0230110266, 0230110266 :, Language:
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
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