Published: Hoboken, NJ : John Wiley & Sons, c2011
Series: --For dummies,
Description: xix, 262 p. : ill. ; 24 cm
ISBN/ISSN: 9781118022498, 1118022491 :, 1118022491 :,
Language: English
Includes index
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business
Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens
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