New York : McGraw-Hill, c2013
xxiii, 230 p. : ill. ; 23 cm ISBN/ISSN:
9780071805568 (pbk. : acid-free paper), 0071805567 (pbk. : acid-free paper), 9780071805568, 0071805567 :, Language:
Introduction -- Part 1: The power of Pinterest. The astounding interest in Pinterest -- Supermodels -- A new way of networking -- A personal story -- Part 2: Pinterest for marketers. Basic functions and beginner best bets -- Pinning for maximum success -- Part 3: Leveraging the power of Pinterest. Strategies for social contagion -- Weaving Pinterest into your social media marketing -- Pin tips and contests -- Driving and growing Pinterest traffic -- Real-time blogger success stories -- Part 4: Pinterest selling strategies.Pinterest and the new era of social commerce -- Pinterest for selling services and other intangibles -- Incorporating eBay, Amazon, and Etsy -- Monetization strategies for Pinterest -- Marketing campaigns for Pinterest -- Part 5: No product, no problem. Pinterest and the world of nonprofits -- Influencing your community with Pinterest -- Marketing and technology resources
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