Where you are and where you can be -- The cold, hard truth -- Change your thinking -- Find your niche and you'll get rich -- Speak the language of results -- Delivering your message -- Market less to be more successful -- Choosing the right marketing tools and activities -- Hiring marketing help -- Sometimes it's the little things -- Testing, testing, is this thing on? -- Lather, rinse, repeat -- Consistency is key -- Remember where you came from -- Avoid these common mistakes -- Answers to your questions -- The final review -- Go forth and prosper!