The advertising solution: influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz [eBook - hoopla]

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The advertising solution: influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz

(2016)

By: Simpson, Craig, 1974-

Nonfiction

eBook

Provider: hoopla

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PUBLISHED

[United States] : Entrepreneur Press : Made available through hoopla, 2016

DESCRIPTION

1 online resource

ISBN/ISSN

9781613083512 (electronic bk.) MWT11808123, 1613083513 (electronic bk.) 11808123

LANGUAGE

English

NOTES

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy

Mode of access: World Wide Web