Bragging myths we live and die by -- What's so good about you? -- The business of bragging in and out of the office -- Techno-brag : tooting in the 21st century -- Job interviews : bragging your way in the door -- Performance reviews : the good, the bad, and the ugly -- When you don't have a "real" job -- When you're out on your own --Brag nags -- A confession and twelve tooting tips

A guide to effective self-promotion offers tips on how to communicate one's successes without being labeled an opportunist or egotistical, sharing practical examples of people in various work-life stages