When companies spy on you : corporate data mining and big business
(2018)
By:
Freedman, Jeri
Nonfiction
eBook
Details
PUBLISHED
[United States] : Cavendish Square Publishing, LLC, 2018
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781502626707 (electronic bk.) MWT12171800, 1502626705 (electronic bk.) 12171800
LANGUAGE
English
NOTES
Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies
Mode of access: World Wide Web