Innovative Marketing Research Techniques
(2016, original release: 2015)
Nonfiction
eCourse
Details
PUBLISHED
The Great Courses, 2015
[San Francisco, California, USA] : Kanopy Streaming, 2016
[San Francisco, California, USA] : Kanopy Streaming, 2016
DESCRIPTION
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
ISBN/ISSN
1167599
LANGUAGE
English
NOTES
In Process Record
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques
Title from title frames
Film
Originally produced by The Great Courses in 2015
Mode of access: World Wide Web
In English