Language management : from bricolage to strategy in British companies
(2022)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Channel View Publications, 2022
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781800415942 MWT15284417, 180041594X 15284417
LANGUAGE
English
NOTES

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy

Mode of access: World Wide Web

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