Nonfiction
Book
Availability
Details
PUBLISHED
©2026
EDITION
DESCRIPTION
xxviii, 192 pages : illustrations ; 24 cm
ISBN/ISSN
LANGUAGE
NOTES
"Imagine bringing a whimsical, playful, and fast approach to how we build products, run our businesses, and achieve our goals. Think about how many more ideas we'd test if we didn't worry about the costs and consequences. In Life at the Speed of Play, Silicon Valley legend Mark Pincus reveals how anyone can use that same approach to change their odds of success -- turning their winning instincts into hit products. He lays out the path to massively change your odds of success -- his Proven Better New framework. It's not about getting lucky; it's about learning faster than everyone else. Mark has been at the forefront of each iteration of the internet. As the founder of Zynga, he built the original app company ahead of the mobile app economy and sold virtual goods to the masses long before in-app purchases generated $85 billion on smartphones. Mark has turned hitmaking into a repeatable system. He launched eight hit games -- including FarmVille, CityVille, and Words With Friends -- that reached more than a billion users in four years. Through stories and lessons from decades of experience, Mark shows how to spot what's working, double down, and kill your losing ideas. Whether you're building a product, a business, or a career, his insights are essential in the new world of AI, where speed determines winners. Bursting with wit, wisdom, and a core belief in tech's endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Mark's unorthodox rules, including hire people with Broken Résumés, all New fails, and paradoxically, f*** scale. This book is an essential, hands-on guide for anyone with an idea they dream of bringing to life -- digital or analog -- to think bigger, move faster, and make it real."--Book jacket flap