The people. People like us believe these things -- How do we know what we know? -- How did we get so far apart? -- What does my team think? -- What guides my team, intuition or evidence? -- The process. Exemplify us: identity reinforcement through political news -- Separate us: identity distillation through partisan media -- Curate us: identity distillation through social media -- Disrupt us: solutions to identity driven wrongness

"In this book, the author offers a new model that identifies social and cultural identity-who we are and who we want to be-as the most important factor driving the American phenomena of being wrong"--