Maximum influence : the 12 universal laws of power persuasion
(2004)
Nonfiction
Book
Call Numbers:
153.852/MORTENSEN,K
Availability
Details
PUBLISHED
New York : American Management Association, [2004]
©2004
©2004
DESCRIPTION
ix, 240 pages ; 23 cm
ISBN/ISSN
0814472583
LANGUAGE
English
NOTES
Introduction -- The power of persuasion -- The twelve universal laws of power persuasion -- The law of dissonance -- The law of obligation -- The law of connectivity -- The law of social validation -- The law of scarcity -- The law of verbal packaging -- The law of contrast -- The law of expectations -- The law of involvement -- The law of esteem -- The law of association -- The law of balance -- Your pre-persuasion checklist -- Epilogue