The science of influence : how to get anyone to say "yes" in 8 minutes or less!
(2005)
By:
Hogan, Kevin
Nonfiction
Book
Call Numbers:
153.852/HOGAN,K
Availability
Details
PUBLISHED
Hoboken, N.J. : John Wiley & Sons, [2005]
©2005
©2005
DESCRIPTION
xiii, 241 pages ; 24 cm
ISBN/ISSN
0471670510
LANGUAGE
English
NOTES
Influencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques and influential strategies -- Applying the laws of persuasion -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- I'll think about it -- How the their brain buys-- YOU!