The 7 triggers to yes : the new science behind influencing people's decisions

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The 7 triggers to yes : the new science behind influencing people's decisions

(2008)

By: Granger, Russell H

Nonfiction

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PUBLISHED

New York : McGraw-Hill, [2008]
©2008

DESCRIPTION

xviii, 249 pages : illustrations ; 24 cm

ISBN/ISSN

0071544372 (alk. paper), 9780071544375 (alk. paper), 9780071544375, 0071544372

LANGUAGE

English

NOTES

Includes index

The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap