The one-day marketing plan : organizing and completing a plan that works
(2004)
By:
Hiebing, Roman G
Nonfiction
Book
Call Numbers:
658.802/HIEBING,R
Availability
Details
PUBLISHED
New York : McGraw-Hill, [2004]
©2004
©2004
EDITION
Third edition
DESCRIPTION
xx, 323 pages ; 28 cm
ISBN/ISSN
0071395229 (pbk. : alk. paper), 9780071395229 (pbk. : alk. paper), 0071395229 :
LANGUAGE
English
NOTES
Includes index
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation