Marketing in the age of Google : your online strategy is your business strategy
(2010)
Nonfiction
Book
Call Numbers:
658.872/FOX,V
Availability
Details
PUBLISHED
Hoboken, N.J. : John Wiley & Sons, [2010]
©2010
©2010
DESCRIPTION
xiv, 242 pages : illustrations ; 24 cm
ISBN/ISSN
9780470537190 (cloth), 0470537191 (cloth)
LANGUAGE
English
NOTES
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google