Where good ideas come from : the natural history of innovation
(2010)
Nonfiction
Book
Call Numbers:
303.484/JOHNSON,S
Availability
Details
PUBLISHED
New York : Riverhead Books, [2010]
©2010
©2010
DESCRIPTION
326 pages : illustrations ; 24 cm
ISBN/ISSN
9781594487712, 1594487715
LANGUAGE
English
NOTES
Reef, city, web -- The adjacent possible -- Liquid networks -- The slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- The fourth quadrant
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward