Crossing the chasm : marketing and selling disruptive products to mainstream customers
(2006, original release: 2002)
Nonfiction
Book
Call Numbers:
658.8/MOORE,G
Availability
Details
PUBLISHED
New York : CollinsBusiness Essentials, 2006
©2002
©2002
EDITION
Revised edition, first Collins Business Essentials edition
DESCRIPTION
xxi, 227 pages : illustrations ; 21 cm
ISBN/ISSN
9780060517120 (pbk.), 0060517123 (pbk.), 9780060517120
LANGUAGE
English
NOTES
"A Collins Business book"
Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm
Includes index