The psychology of price : how to use price to increase demand, profit and customer satisfaction
(2012)
By:
Caldwell, Leigh
Nonfiction
Book
Call Numbers:
658.816/CALDWELL,L
Availability
Details
PUBLISHED
Richmond : Crimson, 2012
DESCRIPTION
xiii, 232 pages : illustrations ; 22 cm
ISBN/ISSN
9781780590073 (pbk), 1780590075 (pbk), 9781780590073
LANGUAGE
English
NOTES
Includes index
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales