Includes index

Instead of Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping -- Screen savers, jet lag and whirling dervishes: the culture of shopping

Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets