Generic : the unbranding of modern medicine
(2014)
Nonfiction
Book
Call Numbers:
615.1/GREENE,J
Availability
Details
PUBLISHED
Baltimore : Johns Hopkins University Press, [2014]
DESCRIPTION
xii, 354 pages ; 24 cm
ISBN/ISSN
9781421414935 (hardcover : alk. paper), 1421414937 (hardcover : alk. paper), 9781421414935, 1421414937 :
LANGUAGE
English
NOTES
Ordering the world of cures -- The generic as critique of the brand -- Drugs anonymous -- Origins of a self-effacing industry -- Generic specificity -- Contests of equivalence -- The significance of differences -- Substitution as vice and virtue -- Universal exchange -- Liberating the captive consumer -- Generic consumption in the clinic, pharmacy, and supermarket -- Science and politics of the 'me-too' drug -- Preferred drugs, public and private -- The global generic