Business success guide

"Barron's a business success guide"--Cover

Your style: The natural voice for professional writing -- "Read me" layouts and conventions: Eye appeal for persuasion, including fax and e-mail -- Recipes for success: Quick plans to clarify your writing -- Here's the good news: Letters, memos, and e-mail that say "yes" -- Here's the bad news: Letters, memos, and e-mail that say "no" -- Here's a mixed bag: Good news and bad news -- The extended letter: Reports and proposals -- Writing a great short report: Making and supporting your point -- Writing winning proposals and short business plans: Designing persuasive arguments -- Changing and rearranging: Fast fixes for the final polish -- Difficult letters, memos, and e-mail: Writing for sensitive situations -- Appendix A. A quick guide to grammar and punctuation -- Appendix B. Converting written documents to oral presentations