In 1962, the Frazar brothers purchased 1,648 acres of land, which included a 40-acre lake, in San Diego's North County with the goal of building a lakeside community of homes and two golf courses. By 1964, the lake was enlarged to 80 acres and the land was reshaped to accommodate 1,500 homes (eventually growing to over 2,500 homes); two golf courses, one a private country club and the other a public course; and a bridge across the lake. A motel, restaurant, shopping center, and residents' recreation center were later added. In 1967, the National Home Builders Association Convention in Chicago awarded the Lake San Marcos design the title of "Best Planned Lakeside Community in the Nation."

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