Details
PUBLISHED
[United States] : Holy Macro! Books : Made available through hoopla, 2006
DESCRIPTION
1 online resource
ISBN/ISSN
9781615473120 (electronic bk.) MWT11568648, 1615473122 (electronic bk.) 11568648
LANGUAGE
English
NOTES
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented
Mode of access: World Wide Web