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Following in the footsteps of Phaidon's bestselling titles It's Not How Good You Are, It's How Good You Want To Be and Damn Good Advice, this indispensible guide is a fun and fabulous take on the art of making mistakes. - Erik Kessels celebrates imperfection and failure and shows why they are an essential part of the creative process. - Showcases the best and most hilarious examples of failure across photography, art, design and architecture. - This inspirational and highly illustrated book for creatives, students and young professionals will take the fear out of failure and encourage experimentation. Features more than 100 visual examples from Kessels' own collection of found photographs, along with work by international artists, photographers and designers inspired by failure. - Interspersed with lively and humorous text, advice, quotes, anecdotes and wisdom for embracing failure