This practical guide shows you how storytelling can make a powerful difference in product design

Why storytelling matters -- Anatomy of a great story -- Storytelling for product design -- Emotional aspects of product design -- Defining and structuring experiences with dramaturgy -- Using character development in product design -- Defining the setting and context of your product -- Storyboarding for product design -- Visualizing the shape of your product experience -- Applying main plots and subplots to user journeys and flows -- Theme and story development in product design -- Choose-your-own-adventure stories and modular design -- Applying scene structure to wireframes, designs, and prototypes -- Presenting and sharing your story