This is a non-traditional fitness book that tells the story of one middle-aged man's journey to getting back into physical shape and creating a proven system for the average person even for those of us over 40. The title stands for over 40 years in age in under 15% body fat and details a strategic and common sense plan that completely remakes your body while developing new and lasting beneficial habits. It differs from the usual fitness programs because it is rooted in economic theory and employs business management practices to erase years of bad eating habits that are proven to last

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