Details
PUBLISHED
[United States] : Dundurn : Made available through hoopla, 2001
DESCRIPTION
1 online resource
ISBN/ISSN
9781770706590 (electronic bk.) MWT11826066, 1770706593 (electronic bk.) 11826066
LANGUAGE
English
SERIES
Quest library #14
NOTES
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
Mode of access: World Wide Web