Advertising layout. Pt. 2 : visual direction
(2014, original release: 2010)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
ISBN/ISSN
1046922
LANGUAGE
English
NOTES
Originally produced by D.E. Visuals in 2010
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines
Mode of access: World Wide Web