Marketing mix. Product case studies
(2014, original release: 2013)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, approximately 22 min.) : digital, .flv file, sound
ISBN/ISSN
1089829
LANGUAGE
English
NOTES
Title from title frames
Key topics covered in this video incluide: Extension strategies, Famous marketing, Failures, Long lives, Short lives, Reincarnations masterbrands
Originally produced by TV Choice in 2013
Mode of access: World Wide Web