Qualitative Consumer Research. Episode 4
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
ISBN/ISSN
1068929
LANGUAGE
English
NOTES
Originally produced by Edith Cowan University in 2012
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes
Mode of access: World Wide Web