Qualitative Consumer Research. Episode 8
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
ISBN/ISSN
1068953
LANGUAGE
English
NOTES
Originally produced by Edith Cowan University in 2012
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes
Mode of access: World Wide Web