Qualitative Consumer Research. Episode 1
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
ISBN/ISSN
1068931
LANGUAGE
English
NOTES
Originally produced by Edith Cowan University in 2012
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes
Mode of access: World Wide Web