Qualitative Consumer Research. Episode 10
(2015, original release: 2012)
Nonfiction
eVideo
Details
DESCRIPTION
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
ISBN/ISSN
1068933
LANGUAGE
English
NOTES
Originally produced by Edith Cowan University in 2012
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes
Mode of access: World Wide Web