Brand identity essentials : 100 principles for designing logos and building brands
(2010)
By:
Budelmann, Kevin
Nonfiction
eBook
Details
PUBLISHED
[United States]: Rockport Publishers, 2010
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781610580687 (electronic bk.) MWT11959420, 1610580680 (electronic bk.) 11959420
LANGUAGE
English
NOTES
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved
Mode of access: World Wide Web