Content everywhere : strategy and structure for future-ready content [eBook - hoopla]

Available

Content everywhere : strategy and structure for future-ready content

(2012)

By: Wachter-Boettcher, Sara

Nonfiction

eBook

Provider: hoopla

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Details

PUBLISHED

[United States]: Rosenfeld Media, 2012
Made available through hoopla

DESCRIPTION

1 online resource

ISBN/ISSN

9781933820903 (electronic bk.) MWT11957459, 193382090X (electronic bk.) 11957459

LANGUAGE

English

NOTES

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go

Mode of access: World Wide Web