Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description

Conception : Art of starting up -- Activation : Art of launching -- Art of leading -- Art of bootstrapping -- Art of fund-raising -- Art of pitching -- Proliferation : Art of building a team -- Art of evangelizing -- Art of socializing -- Art of rainmaking -- Art of partnering -- Art of enduring -- Obligation : Art of being a mensch --

Afterword --

What do entrepreneurs do? -- After afterword