Ultimate series

Includes index

Why Instagram for business? How to make it work for yours -- Questions, questions : understanding the why of Instagram -- First things first : creating a solid foundation -- Putting on your fancy outfit : developing your Instagram brand -- Starring you : leveraging Instagram for premium positioning -- Sometimes it is a popularity contest : growing your Instagram following -- All about the ROI : getting superior leads from Instagram -- Building trust with your Instagram tribe -- Cha ching! driving sales from your Instagram page -- Your Instagram product launch formula -- Instagram stories and Instagram live : your 15-plus seconds of fame -- The final word : magical results!

"Master the secrets of Instagram-savvy businesses and entrepreneurs and learn how to successfully share your story, brand, and products with more than 600 million of today's visual consumers. Social media direct marketing expert Kim Walsh Phillips gives you a step-by-step tutorial that takes you from setting up your account to implementing strategies designed to attract and retain your target audience. Packed with priceless insights, advice, and valuable resources, you'll learn how to leverage your account to create celebrity status, grow your followers with a 21-day blueprint, turn followers into customers, effectively launch products, and drive sales with Instagram ads. Plus, you'll learn how to effectively use Instagram stories and live videos to grow your follower base -- all without spending a fortune."--Back cover