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Can you become addicted to mobile devices or video games? How do advertisers and the media leverage psychology to influence your behavior? Are children and younger audiences especially vulnerable?"" These are just a few questions you'll discover no-nonsense, science-based answers to in this engaging course by world-renowned researcher Professor Douglas A. Gentile. Prof. Gentile leads cutting-edge research on topics such as media violence, video game addiction, screen time and school performance, and the power of parents. An acclaimed lecturer, he distills his wealth of experience into 21 eye-opening lectures. As you progress through the series, you will gain the knowledge necessary to maximize the benefits and minimize the potential harms of various media on yourself and those you love. You know how much mass media are transforming the way we work, play, and learn. New technologies have revolutionized the world-in many instances, for the better. But as different technologies continue to permeate every corner of our lives, it's important to be conscientious. Now you can understand the science of media as well as its impact on you and those around you. This series will make you a smarter consumer and a more active audience. And this course is a must-have for parents. As Prof. Gentile says, "It's like knowing how a magic trick is performed." You will leave the course understanding not just the "whats" of scientifically documented effects of the media, but also the "hows" and "whys" behind those effects

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