Foreword / Jon Morrow -- You're a Publisher -- Part I Introducting the Lifecycle Approach to Content Strategy -- Part II Content Marketing Crash Course -- Part III Supercharge Your Content Impact -- May I Ask You fo a Small Favor? -- Appendix -- Acknowledgements -- About the Author

"A masterclass in content marketing strategy for content creators at every stage of the journey--written by a business owner, marketing consultant, and leading authority on the subject. Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results. Thoughtful content marketing delivers--traffic, attention, and customers. But too often, content creators just churn out piece after piece, with no thought to how everything fits together. The result is scattered, confusing, ineffective content marketing. It's a complete waste of time! Your content strategy can and should change depending on the stage of growth you're in. With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation--and for bloggers, podcasters, and vloggers alike." -- Amazon.com