Part 1. Begin. Defining a company of one -- Staying small as an end goal -- What's required to lead -- Growing a company that doesn't grow -- Part 2. Define. Determining the right mind-set -- Personality matters -- The one customer -- Scalable systems -- Teach everything you know -- Part 3. Maintain. Properly utilizing trust and scale -- Launching and iterating in tiny steps -- The hidden value of relationships -- Starting a company of one : my story -- Afterword: Never grow up

A guide to enjoying a more successful and fulfilling career by staying small outlines a one-person business strategy for generating consistent cash flow, detailing how to set up, address unexpected setbacks, and maintain happy clients

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