Details
PUBLISHED
[United States] : Allworth, 2004
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781581159967 (electronic bk.) MWT12355466, 158115996X (electronic bk.) 12355466
LANGUAGE
English
NOTES
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits
Mode of access: World Wide Web