The case study handbook : a student's guide
(2018)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Harvard Business Review Press, 2018
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781633696167 (electronic bk.) MWT12438764, 1633696162 (electronic bk.) 12438764
LANGUAGE
English
NOTES

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide

Mode of access: World Wide Web

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