"The New Alpha Male helps men do the unappetizing work of self-inquiry by framing it as a pre-game warm up. Here readers "untrain" themselves about assumptions they might take as absolute truths in six areas: Culture, Addiction, Stories, Projection, Fear, and Spirituality. The game then heats up in the first half, in which Lance introduces the first three Principles of Perseverance: Accountability, Integrity and Compassion. After a half-time break, the game continues with the next three principles: Discomfort, Acceptance, and Self-Transformation. The final principle, Forgiveness & Gratitude, comes under the heading of Winning"--