Part 5: Digital Marketing and Social Media
(2019, original release: 2017)
Nonfiction
eVideo
Details
PUBLISHED
Holk and Co., 2017
[San Francisco, California, USA] : Kanopy Streaming, 2019
[San Francisco, California, USA] : Kanopy Streaming, 2019
DESCRIPTION
1 online resource (streaming video file) (73 minutes): digital, .flv file, sound
ISBN/ISSN
6258950
LANGUAGE
English
NOTES
Title from title frames
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Customer Journey Mapping * Big Data * Social Media & Viral Marketing * Paid, Owned, Earned Media * Strategies in an Ever-changining Media Landscape
Film
In Process Record
Originally produced by Holk and Co. in 2017
Mode of access: World Wide Web
In English