Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello Kitty's rise to fame and what we can expect from the brand in the future. Company timelines give readers a comprehensive history. Grabbing introductions reel in readers immediately. Marketing slogans, often familiar, engage readers. Brand=specific info graphics provide quirky information about the companies. An example of this is showing unique McDonald's food options only available in certain countries. ""By the Numbers"" info graphics offer quantifiable information about the brand. Fun facts offer further information about the brands. Timelines, diagrams and other visual features offer clarity to the text. Well-organized chapters allow students to identify key details of a brand

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